Second Lt. Matthew Weiss is a 25-year-old Marine Corps intelligence officer whose new book, "'We Don't Want You, Uncle Sam: Examining the Military Recruiting Crisis with Generation Z" lays out ...

Those posters, which showed Uncle Sam pointing at the viewer accompanied by the straightforward tagline of “I want you for U.S. Army,” cemented the symbol’s place in U.S. history.

"I was told that our advertising was too 'military and recruitment-oriented,' because we had the Uncle Sam saying 'I want you...'," Ariana Rivera, assistant residence director of Bischoff Hall ...

His piece reads, “I want you to talk about your feelings.” “And where (Uncle Sam’s) face is ... “The more we talk about it, the better we’re going to feel. And the better we’re ...