Healthier, happier, holistic: This is how Weight Watchers brightly describes its recently revamped weight-loss and fitness program. To which a vocal group of dieting devotees responds: “Hooey ...

Weight Watchers this week announced its plans to offer free six-week memberships to kids as young as 13, beginning this summer. The company’s move is part of a bigger plan to grow revenue and a ...

Marketing exec explains why Weight Watchers ended its short-lived brand equity campaign and has shifted to a direct-response approach. How Nationwide's Dead Boy Hurt Weight Watchers | Ad Age Skip ...

Big Boy, who headlines the popular L.A.morning radio show “Big Boy’s Neighborhood,” one day stepped on a scale and he weighed a whopping 510 pounds.

Add 2 cups of all-purpose flour (or gluten-free baking mix), 3 teaspoons of baking powder, and 1 teaspoon of salt to a mixing ...

Ali Vincent, the first woman to win The Biggest Loser, has regained almost all of the 112 pounds she lost on the NBC weight loss show eight years ago. Now the 41-year-old reality star is on a ...

THE previous campaign for Weight Watchers featured a furry critter that tempted dieters with high-calorie foods. Now, the company has decided to get real: its new campaign will star the actress ...

A conservative Fox News pundit who has found himself at war with MAGA acolytes escalated that feud on Wednesday night, ...

Weight Watchers, and the other major diet companies including Jenny Craig and the South Beach Diet relied on giving their brands showbusiness glamor - like this 1985 awards show hosted by Jerry Lewis.

Jimmy Kimmel Ribs Weight Watchers For Making The Former Shake Shack Exec Their CEO: “Like Picking Diddy To Be Pope” By Radhamely De Leon Published May 8, 2025, 10:57 a.m. ET ...

WeightWatchers, which revolutionized attitudes toward food to promote weight management, filed for Chapter 11 bankruptcy on Tuesday to shake off debt and shore up its core focus. Beset for years ...

The diet company announced the purchase of Sequence, a telehealth platform. Weight Watchers, now known as WW, is a diet program that has been around for decades, focusing on changing eating and ...