While my freshly bleached hair is still wet, I use Wella Color Fresh in 8/81 as a toner. I slather it all over my head and emulsify it, leave it on for 20-30 minutes, then rinse with cool water.

Mumbai (Maharashtra) [India], February 13: Wella Professionals, the No.1 Salon Color Brand in the World*, unveiled a New Era in Hair Color at the exclusive launch event for Koleston Perfect Me+ at ...

Wella's strength in color and styling complements P&G's strength in shampoos and conditioners." P&G bought Clairol in 2001 and this acquisition will add to the company's market share in the category.

If you dye your hair, your hair will always end up being so dry, and if you use Koleston Perfect, it's like nothing ever happened to your hair," she told Refinery29.

Continuing on the success of its leading professional hair color brand, Koleston Perfect (KP), which sold 1.5 tubes per second globally in FY23, the company has established its professional color ...

Changing up the color of your hair is a surefire way to feel like a new version of yourself. However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends.

“There are products in hair color that trigger allergies to hair color called PPD (1,4-phenylenediamine) and PTD (1,4-toluenediamine),” says Wella Professionals Global Creative Artist Sonya ...

To change Hewitt's locks from brunette to the new "Sunset Lover" shade, Lee used a combination of Wella's Professionals Koleston Perfect Permanent Hair Dye, Blondorplex Lightner and Color Touch ...