KALAMAZOO, MI -- Western Michigan University is changing the look of its branding, and some people are not happy about it. The university released two new logos, which the head of WMU’s ...

The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most ...

Courtesy of Western Michigan University Courtesy of Western Michigan University In addition to reducing the color palette, a new logo was rolled out — not only to represent the university ...

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University. Trademarks are critical to the integrity of our brand. To protect this integrity, all ...

WMU’s logo is in the bottom right corner of the Enterprise Center’s playing surface, one of four semifinalists that also features Denver, Penn State and Boston University. Western Michigan ...

The NCAA found itself, however briefly, on thin ice with Western Michigan fans. Photographs of the Frozen Four sub-ice surface at Enterprise Center in St. Louis started making the rounds on social ...