Brent Polacheck, owner of Polacheck's Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success.

CEOs extol the importance of being customer-focused and data-driven in their decision-making but too few make the time to ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Romance has shifted from emotional growth to transactional exchanges based on value and reciprocity. Transparency in transactional romance challenges traditional ideals of unconditional love and ...

Let’s get back to the discussion of the definition of a customer: Are we talking about the customer as a business or the customer as a person? If the customer is a business, then it is likely that the ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.