Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

Your digital footprint is more than just your website—it's the sum of every online interaction your business has with the ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

Bloomreach, the agentic platform for personalization, today announced a host of features transforming AI-driven personalization and customer engagement across marketing and product discovery. From ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

Breeze Customer Agent has helped thousands of customers resolve over 50% of conversations Customers are seeing value goes beyond post-purchase support, including in the discovery and buying phase ...

Starz CEO Jeffrey Hirsch discusses plans for the 'Power' and 'Outlander' franchises and growth strategies after completing ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...