Answer: Brand extensions let a marketer take a brand with well-known quality perceptions and associations and put it on a brand in a new category. Not only can marketers capitalize on brand awareness, ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

"Trump’s ever-wider efforts at control seem like brand extension on steroids," Trump biographer Gwenda Blair told the Times. She observed that Trump has been obsessed with defining himself as ...