The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

According to Starbucks' latest earnings report for the 13-week period ending June 29, store sales declined by 2% worldwide ...

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better ...

This year, Starbucks expanded its exhibition footprint with creative green initiatives in partnership with Envision Group, a ...

Built primarily in urban centers, airports, and hospitals, these stores were designed to maximize convenience—no cash ...

For a drinkable rendition of the fluffy, sweet summer shortcake, ask for a crème base Frappuccino with strawberry juice to ...