How Publishing’s Floral-Print Trend Came to Rule the World’s Bookshelves. ... At some point in the last few years, bookstores became flower shops.

Wildflower dresses, from £29.99, HM.com On the high street, H&M’s organic cotton ‘wildflower’ collection has launched this week. Print designers Abigail Morris, Kavita Ravaliya, Holly Watts ...