If you're new to drinking wine or simply can't decipher what those frilly words on the label mean, here's a quick guide to ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

The label sells the first bottle, the wine sells the second, according to a wine industry maxim. The saying illustrates the importance of marketing to the success of winemaking. A good story, a ...

A Field Guide to the Latest Trends in Wine-Label Design. 12 Wines That Serious Collectors Don't Want You to Know About. How Sommelier André Hueston Mack Became a Renaissance Wine Man.

Some wine labels are more than packaging -- they're works of art, conveying the vision, story and character of a winery in 3 square inches.

THE LABEL: A nobleman, a squire, a dog, a horse, a bosomy lady--you get a lot of fun Renaissance-themed action for your money. THE WINE: Rich and spicy, great with Parmesan cheese. 2.

Wine labels today are more varied—and important—than ever before. Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Skip to content ...

Interestingly, wine drinkers claim they don't find "has an animal on it" to be a very desirable advantage for a wine label. But five of the nine top-selling wines in 2005 in the U.S. sported ...

It’s a simple truth: most of us purchase wine based on our instant reaction to the wine label. “The wine label really only has about 1.5 seconds to make an impact,” notes John Lawlor, co ...

Interestingly, wine drinkers claim they don’t find “has an animal on it” to be a very desirable advantage for a wine label. But five of the nine top-selling wines in 2005 in the U.S. sported ...