Winnie-the-Pooh: The Deforested Edition is a reimagining of the A.A. Milne classic created by the toilet paper company Who Gives A Crap. There is just one, stark difference: There are no trees.

"My great-grandfather's story was not famous. It was not known." But without his story, there is no Winnie the Pooh. Harry Colebourn was her great-grandfather's name, and Winnipeg was his hometown.

Toilet paper brand Who Gives A Crap has unveiled its latest advertising campaign, ‘Winnie-The-Pooh: The Deforested Edition.’ By reimagining A. A. Milne’s children’s classic, it hopes to ...