For the pinup aesthetic of the ’50s, and its attendant obsession with sex and virginity and innocence, that was Marilyn Monroe. For the witch aesthetic, it’s New Zealand pop star Lorde ...

In contrast to religion, witchcraft purposely avoids strict rules, with no definitive “right” or “wrong” ways to practice. At the same time that openness, along with its aesthetic online ...

Anne Alexander, who founded the artist collective Witches of Bushwick in 2012, isn't surprised that witchcraft has taken off as a spiritual practice as well as a feminist political aesthetic.

Once something that would get you burned at the stake, identifying as a witch has far fewer consequences these days. With witchcraft noticeably on the rise, self-proclaimed witches seem to be ...

Millennials, celebrities, and even critics of Supreme Court Justice Brett Kavanaugh have embraced the "witch aesthetic" over more repressive Christian beliefs, Quartz reported. "From 1990 to 2008 ...

The “witchtok” hashtag on TikTok has millions of posts, as users flock to witchcraft’s moody aesthetic, as well as to its emphasis on alternative healing and nature-centered spirituality.