Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Doctor Who star Ncuti Gatwa says he was “emotional” after receiving his very own Barbie Doll made in the likeness of his character from the popular science fiction series. Toy company Mattel is ...

Mattel, the American multinational toy and entertainment company behind Barbie, has announced price increases on US toys, including Barbie, in response to the ongoing tariff plan imposed by ...

Mattel, the toymaking giant behind 2023’s blockbuster “Barbie” movie, is laying off 120 workers from its headquarters in El Segundo, California. The Uno owner announced its layoff in a ...

Roger Sweet, then a designer at toy giant Mattel ... appeared to represent a 'male analog' of studies on female toys such as Barbie, also made by Mattel, who’d gotten thinner over time to ...

Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical one in Argos. The Barbie Care Clinic playset from B&M is currently just £35 ...

Mattel CEO Ynon Kreiz discussed how he's transforming the toy maker into an entertainment company. Kreiz, who joined Mattel in 2018, turned the company around by building franchises. Mattel is ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The question now is whether Barbie’s success earned the toy maker’s film division enough ... 4:30 or 5 a.m. to kiteboard or get some other workout in before work, brings a similar intensity ...

Everything in Barbie Land had to look a little bit like a toy, so Greenwood and Spencer ... Oversized electronics, workout equipment, dark colors… you know the vibe. Speaking with The Daily ...

For the past two years, Barbie has ranked as the No. 1 doll property and No. 2 toy property in the world, behind only Pokémon, according to Circana. But that brand awareness was not always positive.