The new logo, unveiled last week, was designed by New York-based Phoenix Design Works, which has done logos for a host of college and professional teams. WSU paid the company $17,000, Schaus said.

Different logo, same mascot. When Wichita State redesigned its athletic insignia, some Shockers fans might have feared that their beloved WuShock would be altered as well.

Dubbed “Wooo Shock” by the Wichita-based shortline railroad, the GP-40-2 diesel locomotive sports the WuShock logo on its front, sides and back.

A water tower near Wichita State University in Kansas read 'Wichita Staty Universite.' Workers from the city switched letters from the words state and university.

WuShock is largely considered one of the most unique — some say bizarre — college mascots in the country. Related Articles BizTalk with Bill Roy Podcast Ep. 291: Jay Miller, Wichita Wind Surge ...

It is arguably one of the most unusual characters in college sports, but there's something you may not know: WuShock's creator was never paid for his design.

A June 30 university news release said workers with the city of Wichita would add the current yellow and black WSU logo to the water tower facing southwest, with a WuShock logo facing northeast.