Chinese social network and e-commerce platform Xiaohongshu, known in English as RedNote, has set up an office in Hong Kong – ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce.

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

From buyer ecommerce (买手电商) to founders as IPs (创始人IP) and merchant-led livestreams (店播), it seems the lifestyle social platform Xiaohongshu (Red) keeps innovating ways of social commerce without top ...

Xiaohongshu, the platform also known as Red with 300 million monthly active users, held a two-day summit last Wednesday and Thursday in China's e-commerce hub Hangzhou, the home city of Alibaba ...

Xiaohongshu was valued at $17 billion in a new funding round, with DST Global, Hillhouse, Boyu Capital, and Citic Capital joining as new investors The social e-commerce company’s 2023 revenue ...

ADVERTISEMENT Xiaohongshu launched in 2013 primarily as a social e-commerce platform and has largely hosted online shopping, beauty, and styling content, according to Jing Daily. (Functionally ...

Xiaohongshu – or “Little Red Book” – may have its roots in e-commerce, but it is reshaping how young, Mandarin-speaking Malaysians connect with both their roots and the broader world.