To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

The ornate snake-themed luxuries marketed by Western brands, however, stand in sharp contrast to the Year of the Snake gifts ...

Staff members were required to sign non-disclosure agreements, and Barron’s name was notably absent from the school’s yearbook. Security measures at his graduation in May 2024 were extraordinary, with ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

TIME asked five of the World Economic Forum's Young Global Leaders to share their transformative ideas for 2025. Birgit Skarstein Recently I experienced the remarkable benefits of a self-driving ...

Is New York City running out of ideas to solve its once-in-a-generation ... The city should create a marketing and outreach campaign, and should match people’s records to programs for which ...