Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

Tyrese Haliburton of the Indiana Pacers is having a moment right now, and Puma wants to be a part of it. On Thursday, the ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their homes and estates.

Learn more about the NYC crypto torture case and the men charged with holding the victim captive in a bid to steal his money.

Niantic Spatial, the tech company that remains of Niantic after it sold off its games business to Scopely last month, just laid off 68 people following the roughly $3.5 billion transaction. This ...

Business development at professional services firms is outdated. Here’s what works now. by Matthew Dixon, Ted McKenna, Rory Channer and Karen Freeman The self-evaluation memo is an annual ritual ...

One of Nike’s biggest announcements last year was that it inked a deal with LEGO for “co-branded products, content, and ...

The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Condron saw an opportunity for change and to increase its usage. The company launched a new advert that marked a considerable change. “Good old Yellow Pages. We don’t just help with the nasty things ...

Out of respect for BVB and their millions of fans, Vodafone will be represented with a black version of their logo on all ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...