As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

The attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

The conversation further delved into maximizing video creative impact, with actionable strategies around format optimization, audience segmentation, and platform alignment. CTV’s immersive ...

The company has posted a 26% YoY drop in ad spends to Rs 19.76 crore from Rs 26.66 crore in Q4 FY24. The music and content company recorded a consolidated net profit of Rs 59.86 crore for Q4 FY25 ...