The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

How are the OEM and OS battles changing the way TV is marketed and distributed, from live linear to FAST, AVOD, and all other forms of free streaming? Are we heading toward a closed society in terms ...

Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through ...

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...