Struggling to pick the best lure? Learn 8 key factors, from species and water temperature to cover and depth. Boost your ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Today we're looking for that early season walleye bite - pre-spawn walleye. I'm baited up with the black flexi-jig, using a ...