Milliken Fishing shows you how to make custom soft plastic lures from scratch. White House reacts after intel assessment ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Struggling to pick the best lure? Learn 8 key factors, from species and water temperature to cover and depth. Boost your ...

Pennsylvania high schooler Ethan Albright is developing his own biodegradable fishing lures. He won a science fair for the ...

Texas-rigged soft plastics are a go-to for catching bass on deep weed edges in natural northern lakes. Get rigging tips, gear guides, and top lure picks ...

Fishing tip: Always pay close attention to what the bait is doing as it comes through the water column. If it bumps a limb or ...

I started fishing with live bait. I grew into using lures on a regular basis. To this day, I still think that live bait out-catches artificials. I think that fishing with lures is more challenging ...

A Lancaster County science fair champion has earned international honors for developing a fishing lure that won’t contribute to the problem of plastic pollution in waterways.

I’m talking about fishing the lake’s deepest weed edges, usually from ten to maybe twenty-feet deep, letting the perfect Texas-rigged soft plastic bait free-fall right down the line where ...

Our bass expert spent months on the water testing the best new bass lures. Here are his top picks, including swimbaits, soft plastics, glidebaits, frogs, and more.

An eighth-ounce jig will usually be good, although there are times when the sixteenth-ounce or three-sixteenth ounce size ...