We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Struggling to pick the best lure? Learn 8 key factors, from species and water temperature to cover and depth. Boost your ...

Today we're looking for that early season walleye bite - pre-spawn walleye. I'm baited up with the black flexi-jig, using a ...

The worm-shaped biodegradable lure could substitute for traditional soft plastic fishing lures that tend to break off the hooks of anglers and sink to the bottom of waterways, degrading into ...

A kerbside recycling trial is beating expectations. The Vale of Glamorgan Council’s soft plastics recycling scheme, introduced in areas including Penarth, Dinas Powys, and Sully, is collecting around ...

I started fishing with live bait. I grew into using lures on a regular basis ... I like to impale a soft plastic minnow imitator onto the hook and jiggle it while it stands in the water.

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