The low-budget airline ZIpair announced its logo change on Wednesday. The Asahi Shimbun via Getty Imag. The airline’s B-787 planes currently sport a large black letter “Z” on their tails.

AKRON, Ohio - The University of Akron has changed its athletics logo from an "A" with the head of its beloved mascot, Zippy the kangaroo, to a flashy "Z." The university wanted to capitalize on ...

World War Z has begun ramping up its promotional campaign, releasing an official logo after revealing the first glimpse of footage earlier this week. It’s an extremely minimal design, with cool ...

Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos has officially changed its iconic ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...

Zurich Insurance has removed its 'Z' logo from certain social media channels and is considering scrapping the icon entirely as the letter becomes a symbol for Kremlin support.. The Swiss insurance ...