Aetna says it wants to evolve from an insurance carrier to a health solutions company. And one way they are doing thatand refreshing their brand promiseis with an updated look and logo.

Aetna is uniquely positioned to deliver on this goal." Last September, Bloomfield health insurer Cigna Corp. unveiled its new logo and marketing focused on individuals.

HARTFORD, Conn.--(BUSINESS WIRE)-- Aetna (NYSE: AET) today hosted The White House Business Council and Business Forward’s Roundtable Discussion on health information technology issues. The ...

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies … ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Aetna's new purple logo aims to modernize its image, reflecting a shift in branding strategy.

Health insurer Aetna Inc. said Friday it would buy smaller rival Humana Inc. for about $37 billion in cash and stock.

The relatively new sign – this latest went up in 2012 — is a rendition of the Aetna logo designed by international branding company Siegel +Gale.

"Partnering with Aetna appealed to us given their strength as a leading carrier that is also deeply experienced and committed to the PEO industry," said AspenHR CEO Mark Sinatra.

Health insurer Aetna and Baylor Scott & White Quality Alliance — a comprehensive accountable care network comprised of more than 2,500 physicians — will begin an accountable care collaboration ...