It’s reported that Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.

Discover Apple’s WWDC 2025 highlights, including iOS 19, macOS 16, AR Glasses, and M4 Ultra. Explore the future of tech and innovation.

Apple Inc. is preparing to allow third-party developers to write software using its artificial intelligence models, aiming to spur the creation of new applications and make its devices more enticing.

The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

At its developer conference next month, Apple will announce a new SDK in iOS 19 that makes it easier for app developers to add Apple Intelligence features, Bloomberg reports.

OpenAI is buying the AI device startup co-founded by former Apple veteran Jony Ive, joining forces with the legendary designer to make a push into hardware. The $6.5 billion-dollar deal is the largest in OpenAI's history.