Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The partnership will allow Mattel to incorporate OpenAI’s large language models into both consumer-facing products and ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.