Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...

In my opinion, however, the most pressing issue is the drop in quality of Barbie movies over the years. With this, we are ...

Walmart Is Selling ‘True Barbie Life’ Sneakers for Only $5 originally appeared on Athlon Sports. Living that "true Barbie" ...

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks ...

This move signals a renewed commitment for the toy maker to expand its verticals in media to reach a younger demographic and ...

The executive and Oscar-nominated "Barbie" producer will be president and chief content officer of the unified company ...

EXCLUSIVE: Mattel, the global toy and family entertainment company behind Barbie, today announced the formation of Mattel ...

Gatwa isn’t the first Time Lord to be Barbie-fied–Jodie Whittaker’s 13th Doctor had that honor back in 2018 –but Millie ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Universal and Mattel have signed “M3GAN” filmmaker Gerard Johnstone to direct a live-action film based on the “Monster High” ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...