Beyoncé’s "Cowboy Carter" tour is more than music and fashion — it’s a master class in marketing and branding, spotlighting ...

Beyoncé just gave fans a glimpse into her beauty rituals while reminding everyone that healthy hair starts at the scalp.

Cécred, her hair care line, is the tour's official beauty brand ... fans have had access to a Cécred oasis filled with live activations, photo opportunities and merchandise.

A pop-up Cécred hair salon sets up shop outside opening night of Beyoncé's "Cowboy Carter" tour in Los Angeles on Monday, April 28, 2025. Beyoncé's Cécred hair care line has been named the ...