Charmin had been secretly letting customers test the new rolls with wavy perforations, the toilet paper maker's first change in 100 years in its TP's shape. The goal? Solve consumer frustrations ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

Bring self-care to your derrière with C By Charmin ... or does that say $25 for eight rolls? Twenty-five American dollars for just eight rolls of toilet paper? That’s more than three bucks ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...