The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Chris Martin addressed the audience before the 'kiss cam' segment at a recent Coldplay concert. This follows a viral incident involving Astronomer CEO, Andy Byron, and a colleague. The previous 'kiss cam' footage sparked affair rumors.