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Despite boycott threats from conservatives, Costco reported that net sales for April were up 7% from last year.
Costco didn’t back down when faced with growing government pressure to roll back its DEI policies, and for that, I applaud it. We live in a time when companies are forced to stand firm in their ...
In the past four weeks, Costco, which has embraced DEI initiatives, GAINED 7 million shoppers. Target, which got rid of DEI, LOST 5 million shoppers. That's the power we have as consumers.
Celebrating Pride with colorful displays of solidarity used to be a must. But amid the Trump crackdown on DEI and trans rights, support is waning.