Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

Though he has been busy booking and prepping for a lead role in ABC’s Nashville-set 9-1-1 spinoff, Chris O’Donnell has gotten ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.