WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate ...

The election swells the industry's coffers, SMI finds. Which leaves B&T wondering if we should have one every year.

GroupM has become WPP Media, billed in a long anticipated change as an AI-driven media company. WPP Media manages more than ...

WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to simplify ...

ARN’s chief digital strategy officer Venessa Hunt will be leaving the business in June, after nearly three years in the ...

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.