Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on.

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure ...

The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy & Performance Marketing. With a ...

EXCLUSIVE: In a move that blindsided many staffers, Paramount has fired its longtime media agency of record in a cost-saving ...

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to simplify ...

GroupM has become WPP Media, billed in a long anticipated change as an AI-driven media company. WPP Media manages more than ...