The Chameleon Concealer SPF20 is a multi-functional essential that is a make-up and skincare hybrid, we never knew we needed.

Tackle beauty on the move, Trinny shows how to do makeup on the commute without smudges or poking yourself in the eye – we ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

Whether you’re lounging by the pool or spending summer in the city, it’ll pay off to invest in a few waterproof beauty ...

Looking for a soft and subtle eye makeup look that’s easy to recreate and perfect for everyday wear? In this video, I’ll walk you through a beginner-friendly, step-by-step tutorial that results in ...

We tested dozens of hair growth products including shampoos for hair growth, hair growth oils, serums, foams, and masks to ...

Kirin Bhatty, who’s done makeup for Auliʻi Cravalho, Geraldine Viswanathan and Jenny Slate, talks about “enhancing your own ...

From the beloved beauty stalwarts who have been around for decades, to the category disruptors who breathe new life into the ...