Influencer ads hold viewer attention for 17.8 seconds compared to 7.9 seconds for branded ads, Kantar data shows.

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...