Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research ...

The world’s biggest brands don’t stay big on their own – building them is a job that never ends. As the Kantar BrandZ Most ...

The finalists of the Black British Business Awards 2025 have been announced. The annual event recognises the exceptional ...

Kantar, the marketing data and analytics firm, has announced the winners of the Creative Effectiveness Awards India 2025, ...

Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...