"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free ...

More Hot Wheels news is on the horizon: this time, they aren't too expensive, and each one is special. Which of these would ...

Toymaking giant Mattel is putting the brakes on its Hot Wheels Virtual Garage non-fungible tokens, pending a decision on the collection’s future. There will be no future releases of any new NFT ...

Enter Your Custom Car & Compete to Have Your Ride Turned into a Real Life Hot Wheels Die-Cast | Sponsored by Mattel ...

Are you ready for more exciting Hot Wheels collectibles? Mattel has done its homework on what collectors want, and the future ...

The Ultimate Arcade and Dining Experience Fans Are Racing to Dave & Buster’s For originally appeared on Parade.

Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some products sold in the US “where necessary” to offset ...

Join the Hot Wheels Legends Tour 2025 in the UK. Submit your vehicle for a chance to be transformed into a die-cast model and ...

Kreiz joined toymaker Mattel as chief executive in April 2018 and was named chair a month later. During his tenure, Kreiz has focused on developing the company’s intellectual properties, including ...

The Hot Wheels Stunt Show is a brand new event cooked up by Mattel and the geniuses behind live entertainment at Live Nation.

An exclusive new game, themed food and drinks, and more surprises-only at Dave & Buster’s this summer! It’s going to be a Hot ...