Amazon Prime Day is always a key period for camera buyers as any discount on such a major purchase is always helpful. Despite the tariffs, this year's sale is particularly strong for photography buffs, with big discounts on most of the major brands including some that don't normally offer deals.

Whether you're just starting out in photography or you're thinking of upgrading to the best mirrorless cameras on the market, the Canon EOS R100 at under 500 bucks is a hard deal to pass on. We rated it as the best beginner Canon camera in our Canon buying guide.

I'm TechRadar's Cameras Editor and this is my sixth Prime Day sale coverage on the bounce, with Black Friday sales in between thrown in for good measure. I've been tracking the best camera deals throughout this time, alongside writing the latest camera news and carrying out in-depth reviews of the best gear over the last few years.