The greatest number starting five in history has been named by AI, with Kobe Bryant and Shaquille O'Neal among the big ...

AS Roma and adidas present the new Home Kit 2025/26, which revisits in a modern key the graphic elements and design of the ...

Lakers unveil a new 2025-26 jersey featuring bold purple design, LeBron’s No. 23, and legacy-themed details.

The Oklahoma City man who first gained attention for brightening up his yard with a Thunder logo early in the playoffs is ...

Ahead of the 2025 NBA Draft, the Houston Rockets have launched a unique merchandise capsule for fans, featuring a commemorative throwback hat. The Rockets tapped a local artist for the collaboration, ...

The Cleveland Charge made its most significant logo change in 14 years on June 24 with a look that honors the city and the ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are ...

Ohio State's new scarlet-and-gray basketball court was the result of a design process that aimed to stick to tradition and also signal a new era.

That’s not just in the Finals, but all season long, and it’s been that way since 2014. Instead, team logos and other elements like sponsor logos are painted on, or virtual logos can be added.

The Golden State Warriors’ Andre Iguodala and Steph Curry celebrate winning the 2015 NBA Finals. The Finals patch is on the back of the jerseys and nothing is on the front except the team logo.

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.