Lady Gaga has won a Sports Emmy for her Super Bowl performance of “Hold My Hand.” Gaga, who was nominated in the outstanding ...

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.