During the first few months of his tenure at North Carolina, Bill Belichick needed extensive help from a public relations standpoint and tapped his 24-year-old girlfriend, Jordon Hudson, for immediate assistance.

Bill Belichick is good for business. Via Axios.com, North Carolina A.D. Bubba Cunningham recently said the Tar Heels have sold out their allotment of 20,000 season tickets. The program failed to do that in 2024.

The Bill Belichick effect has helped ticket sales for UNC football. While the six-time Super Bowl-winning head coach has attempted to clean up the PR fallout from his disastrous interview on “CBS Sunday Morning,” the excitement over Belichick’s arrival in Chapel Hill has increased interest in the football program substantially.