A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Struggling to find a unique colour that stands out for your brand or artwork? As we saw in our piece on the best uses of ...

Scientists at the University of California have used lasers to target specific cones in the retina to create a new colour.

In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...

Scientists have discovered a never-before-seen color called 'olo,' expanding human color vision through precise retinal laser ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...