Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms. Such a deal would be the ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

For the third month in a row, YouTube has remained at the top of Nielsen’s Media Distributor Gauge Report, beating out ...

Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies ...

Nielsen ’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight ...

Ross Dress for Less may raise prices on some products due to tariffs, United Airlines will require all domestic passengers to ...

California is doubling its film and TV tax incentive, but it may be too little, too late, to stop productions from fleeing ...

Disney held onto the second place spot with a share of 10.7%, boosted by sports and the month's most-watched streaming title, ...

Paramount+ enters Emmys with "MobLand," putting both Tom Hardy and Pierce Brosnan in lead drama actor contention, with Helen ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...