WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the creator economy ...

Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...

For years, the world’s largest advertising agencies – global 'networks' like WPP, Publicis, and Ogilvy – held the monopoly on ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Havas is in advanced talks to acquire a 70–75% stake in Madison Group at a Rs 1,000 crore valuation. The move could mark the ...

Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time ...

Ernst & Young is expanding its reach into the marketing world with a new business unit designed to unify its services in ...

Johnny Hornby's agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were ...

Yannick Bollore, Chairman and CEO of Havas, spoke to Neeta Nair on the possibility of an acquisition of Madison World by the ...

Campaign reports from shareholder meeting, at which CEO Mark Read was re-elected easily but the agency group faced questions about poor performance.