After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of ...

I rate WPP a 'BUY' below $43/share, though I prefer IPG and OMC for stability and growth; WPP remains attractive for ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

Mark Read, the chief executive of WPP, alluded to the job cuts that are currently under way across Group M, when he said the ...

Campaign reports from shareholder meeting, at which CEO Mark Read was re-elected easily but the agency group faced questions about poor performance.

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

The Coca-Cola Company has renewed its global creative and media account with WPP’s Open X, doubling down on its partnership with the agency network across all markets outside North America.

Meet The People (MTP) has snapped up Yeoman Technology Group, a consultancy known for its work helping brands thrive across ...