In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of ...

Campaign reports from shareholder meeting, at which CEO Mark Read was re-elected easily but the agency group faced questions about poor performance.

Mark Read, the chief executive of WPP, alluded to the job cuts that are currently under way across Group M, when he said the ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

Ernst & Young is expanding its reach into the marketing world with a new business unit designed to unify its services in ...

I rate WPP a 'BUY' below $43/share, though I prefer IPG and OMC for stability and growth; WPP remains attractive for ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

The Coca-Cola Company has renewed its global creative and media account with WPP’s Open X, doubling down on its partnership with the agency network across all markets outside North America.