Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Picking an avatar in Roblox is one of the best parts of the game. There's a variety of pre-made characters you can choose ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

The ability to purchase physical products will be available in all-ages experiences for U.S. users ages 13 and up. Roblox ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...