Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used to amplify and elevate a creative process. “We’re exploring emerging ...

12 Jun, 2025 H&M brings its premium childrenswear concept to Galeries Lafayette H&M is opening its first shop-in-shop at Galeries Lafayette Paris Haussmann today, with a 63-square-meter ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

“We have looked at clothing rental for quite some time and are so happy to for the first time soon offer fashion fans the possibility to rent some stunning pieces from our Conscious Exclusive ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

About H&M Designer Collaborations H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by ...

H&M&LONDON with performances by Charli xcx and Jamie xx kicks off H&M’s A/W 2024 celebrations The H&M A/W 2024 collection is here. Celebrations began in London on 12 September with an event attended ...

This special destination store focuses on offering the most fashion-forward womenswear, including a handpicked curation of H&M’s most elevated designs and innovative pieces, alongside accessories and ...

ARTIST ROP VAN MIERLO BRINGS HIS INVENTIVE ART TO H&M WITH A COLLECTION FOR KIDS AND BABIES H&M is pleased to present an imaginative kidswear collaboration with Dutch artist Rop van Mierlo. Featuring ...

Let’s make better denim: H&M drops a circularity-driven capsule collection H&M is proudly introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop ...