Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...

Form meets function in this billboard campaign from the Indian food company, which made good use of OOH inventory that was ...

Super Bowl teasers for Coors Light and Michelob Ultra, and a frightening spot for Slather sunscreen.

John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.

Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Michelle Deignan on why Oreo partnered with Post Malone, how it uses consumer data and why it’s not coming back to the Super ...

Little Caesars is returning to the Super Bowl for the first time since 2020 to bring more awareness to the chain’s Crazy ...

The final deadline for the 2025 Ad Age Tech Power List is Friday, Jan. 24 at 5 p.m. ET.

Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.